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Communicating clearly

Case study: Central Scotland Forest Trust

The problem…
For years, CSFT’s annual report had been seen as a statutory requirement. It had become an inward-looking document, produced for ‘the Board’ in an uninspiring, lengthy and unoriginal style.

Our solution…

  • A strapline “Planting, improving, inspiring” sums up what the organisation does.
  • A new size and format makes the report look and feel different.
  • Editing makes it shorter, more relevant and more inspiring.
  • Simpler sections, and more interesting presentations of data.
  • More evocative and impactful images.
  • Less ‘clutter’ on pages creates a cleaner, more readable document.

The result…
Shortlisted for a Communication in Business award (2009) and shortlisted at the Scottish Design Awards (2009)

“The team’s really happy with the re-design – it’s been well received by a variety of stakeholders. The creative use of design, bold imagery and carefully chosen quotes all helped to communicate our aims and outputs.”
Fiona Morrison, CSFT